Who is She? Shenetria Moore is a native of Atlanta Georgia and has resided in Palm Beach since 1992 after graduation from the historic HBCU, Clark Atlanta University. Shenetria’s area of expertise is Sales and Marketing and notice that there were not a lot of positive imagery concerning black male in various forms of media. Project 12 exists today to change that narrative. SHE Holdings LLC, established in 2014 now works today in collaboration with the nonprofit, Sha’s Community Initiatives to publish Project 12 publications. It is a multipurpose calendar, magazine and resource guide that features local black men in leadership. Black men and future generations of black men need to know that they are valued and appreciated for what they individually bring to our families, communities and society at large. Project 12 editions highlights each year 12 different men in their community. It is also utilized as a resource guide to support minority business owners and companies that support our mission.

Project 12 is unique in that it is a personification of a rich diversity of men our children can look up to in various spheres of influence such as physicians, lawyers, CEO’s, entrepreneurs, amazing fathers, supportive husbands, community leaders and more. The participants have historically created synergy among themselves and formulated new relationships that would have otherwise never developed except for this common thread. At year to date, Project 12 has honored 108 men in Palm Beach and Broward County. We are pleased to announce our Inaugural Edition for Dade County launching in December 2021. Areas of expansion to include Dallas, New Jersey and Atlanta to follow subsequently over the next few years.

Project 12 is a SHE Holdings LLC publication. She Holdings LLC is a marketing, advertising and publishing company. Sha’s Community Initiatives is a nonprofit focusing on strengthening mentorship and assisting in areas for providing scholarships for upcoming young black males.