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Project 12
2026 Calendar Nominations
Are Open!
Browse To Learn More About All Things Veterans and How To Collaborate With Us!
Project 12 is a 12 month calendar/resource guide... exemplifying Black male leadership in Treasure Coast, Palm Beach, Broward, and Dade counties - celebrating fathers, husbands, educators, pastors, physicians, ceos, entrepreneurs, coaches and more.
This publication is to inspire the next generation of young men while promoting corporations, minority businesses, and organizations who support our mission.
For more details and information, contact us at shascommunityinitinc@aol.com or 561-632-6051. Ask me about our sponsorships! Thank you in advance for your support!
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Shenetria Moore is a proud Atlanta Georgia native who has call West Palm Beach, Florida home since 1992. Shenetria holds a Bachelors degree in Business Administration/Marketing from Clark Atlanta University. Shenetria is also a proud United States Army Veteran who received a Medical Specialist Diploma from the Academy of Health Science at Fort Sam Houston, Texas military base. She also received an Army Commendation Award from her post Commander for her exceptional work.
As a community leader and entrepreneur, Shenetria owns two businesses: She Holdings LLC, a marketing and advertising firm, and Shas Community Initiatives, Inc., a nonprofit organization. Through her businesses, she primarily focuses on her two niche products.
The first niche is the All Things Veteran Community Initiative. This initiative provides educational platforms, symposiums, and award programs to support veterans' needs, with 12-15 programs annually across the Treasure Coast, Palm Beach, Broward, and Dade Counties. Shenetria collaborates with the Veterans Administration staff, vendors, and service providers to provide information and access to services that improve the veteran’s, caretakers and family members’ quality of life by sharing and providing resources to them. We were able to assist over 100 Veterans with benefits last year through our community outreach.7th
The second niche product is the Project 12 Initiative. Project 12 highlights positive Black male leadership in South Florida from the Treasure Coast to Miami Dade. We will be celebrating our 12th anniversary in Palm Beach and 7th anniversary in Broward and Dade on February 7th, 2026. This initiative honors positive Black males, inspiring and empowering young men to pursue their dreams and provides mentoring segments to the next generation of black males. To date, 204 Black men have been recognized.
Shenetria has received numerous awards for her outstanding community service, including:
- Legacy's Top 25 Most Influential Black Women in Business
- WPB Alumnae of Delta Sigma Theta Women of Excellence Humanitarian Award
- PBC Medical Society Heroes in Medicine Community Outreach Award
- Village Speaks Agent of Change Award
- President Joe Biden Presidential Lifetime Achievement Award and Medal (2022)
- Congresswoman Sheila Cherfilus-McCormick District 20 Hometown Heroes Award (2023)
- BlackLuxe 2025 Excellence in Community Service Award
- Legacy’s Most Powerful & Influential Black Business Leader for 2025
Shenetria serves as a corporate board member of the Thomas Leroy Jefferson Medical Society, member of Post 199 American Legion in West Palm Beach, Fl and is a member of Delta Sigma Theta Sorority Incorporated. In her free time, she enjoys laughter, step aerobics, and good movies.
Shenetria Moore
Publisher and CEO, SHE Holdings LLC & Sha's Community Initiatives